A recent study published by Deloitte found that, “Nearly half of employers reported their organization was not effective at creating meaningful work or a positive work environment.”

The brand guidelines shouldn’t only be used by your design and marketing teams along or only focused on your visual Identity and logos. Usage guidelines have the power to shape how we communicate with our customer.

Design thinking is a human-centered problem-solving methodology emphasizing empathy, openness, collaboration and experimentation. Applied to how you work, it can be transformative.

Light helps us tell the best stories. It is the key element to illuminating better brand experience. No matter the discipline:

Today each decision has multiple people behind it, and a plethora of eyeballs looking into your business. Each one sharing your company's information at a rapid rate. People with the power and influence to hire your business or fire your business.

Historically, brands have delivered messages to consumers that were not aimed at convincing them about corporate responsibility. Instead, they aimed at telling consumers to do just that: consume.

Do you know who the first woman to win five Grammys in one night was? Or who is among only 29 women who have a Diamond-certified album? Part of an exclusive club of only 92 artists with Diamond status? Ms. Lauryn HIll, that’s who!